Upon announcing their plans for the 2009 season, the crew behind the Lucas Oil Off Road Series (LOORRS) committed to adding a new class to professional off-road racing: the SuperLite class.
The SuperLite trucks have been racing for a couple of years, but 2009 marks the first time that the class would go big-time - with TV coverage (including its own show), a huge cash purse, and the best off-road racers in the country at each of the LOORRS races. The powers behind the class, Speed Technologies (run by John Harrah, Kevin Singleton and Chuck Dempsey), teamed up with Bully Dog Technologies to make the whole thing happen.